Grey Shield’s robust platform remains unsurpassed in PPC protection. Our comprehensive program uses the most trusted methodologies including behavior-based methods, signature scanning, difference scanning and memory dump analysis. Managed by internet experts in electronic fraud intelligence, Grey Cloak’s algorithms continuously respond to advancing fraud techniques. The Grey Shield product is the online advertisers’ choice when it comes to safeguarding pay per click spend.
Impression Fraud: Click fraud is ever evolving via manipulations of impressions. Grey Shield applies state-of-the-art, ever evolving detection programming to swiftly analyze and prohibit:
- Masked URLs
- Cookie Hijacking
- Device Hijacking
- IP Spoofing
- Domain ID Theft
- Ad Stacking
Doorway Site Detection: Search engine “doorways” are artificial web pages that redirect visitors without their knowledge by cloaking their actual URLs. Grey Shield’s landing page auditor penetrates false doorways and permanently bars them from your potential customers.
Self Programmable SAAS solution: Reduce IT costs with Grey Shield’s easy-to-set-up campaigns that provide detailed reports based on users behavior or on the campaign level. It will tell you which marketing campaigns are effective and which are fraudulent so they can get a predictable ROI. You can either block the bad traffic so it never reaches your website or you can see it in the reporting and make your marketing decisions on future campaigns, phones, tablets, and laptops.
Grey Shield’s Arsenal of Algorithms Include:
- Digital Fingerprinting
- Advanced Geo Detection services
- Pattern Recognition
- Bot & Virus Infection Detection
- Proxy Network IP Surveillance
- Domain Masking Detection
Graceful Interface: Grey Cloak’s API integrates seamlessly into your analytics programs, Programmatic or RTB Networks, and Google, Yahoo, and AOL.
Geo Location Feature: Your ads run specific to the location of the device. For example, as a traveler changes states, his device will adjust your ad accordingly where he might see a different ad or be redirected to another website.
Non-approved States: Screen out non-approved states from specific ad campaigns from showing in states that are not approved for that product.
Target marketing: This functionality also allows you to geographically target your ad compaigns. You can determine a geographical radius corresponding to a store location or desirable zip code market.
TrueClick Compliance X-Platform
What to Expect
With Grey Cloak Tech as your partner, you can expect to benefit from industry leading technology, a top tier client services team, and an increased bottom line. It’s truly that simple.