IP address blocking prevents the connection between a server or website and certain IP addresses or ranges of addresses. IP address blocking effectively bans undesired connections from hosts using affected addresses to a website, mail server, or other Internet server.
IP address blocking is commonly used to protect against brute force attacks, but it is also used to prevent individual intrusions into computers and servers where the purpose is to trigger fraudulent ad clicks.
Grey Cloak Tech has developed software that effectively blocks an IP and an incoming attack or intrusion before it happens. This is critical to the success of Grey Cloak’s overall strategy to reduce fraudulent clicks to zero.
Eventually, as more advertisers install the proprietary software, it is the goal to eliminate PPC fraud across the spectrum and put the scammers out of business permanently.